Website Design and Development for Featherstone
Digital
We partnered with Featherstone Music, the publishing arm of AEI Music, to completely reimagine their website. They needed a platform that was easy to update, told their brand story, and was visually engaging.
We kicked off with a discovery workshop to explore their goals, audience, and core needs. From this initial phase, the strategy became clear: their artists are the beating heart of what they do, so we needed to showcase and celebrate them throughout the site. With this strategy in place, we mapped out the site architecture, wireframes, and user journeys before designing a sleek UI that highlighted their artists and their work. The Featherstone team compiled artist bios, social links, and Spotify playlists to create individual artist pages that truly celebrated their talents. Cli+CO developed the site in Webflow, providing training throughout to ensure the site was as close to 100% self-serve as possible upon handover.
The project was completed in just 4 weeks, coming in on budget and surpassing expectations. Featherstone's new website is now a dynamic, artist-focused platform that perfectly embodies their mission of guiding the careers of both established and emerging electronic music artists.
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