Rebrand for FinTech Neyber
Branding
Neyber is an employee benefits company operating in the FinTech space which offers UK employees a range of products to improve their financial wellbeing. We worked with Neyber to develop their brand which had become a little tired since their initial launch. With limited inhouse design resource and budget, they needed something that had flexibility, was easy to use, didn’t cost the earth but was distinctly Neyber-ly. Cli&Co led a carefully phased approach to the brand launch going from a discovery phase of consultation with key internal stakeholders and select clients to a phased three part launch. Huge consideration was taken into how each solution offered would affect every part of the business from sales to product to marketing. Neyber have since been purchased and merged with Salary Finance.
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